UNIVERSITY BACHELOR OF TECHNOLOGY Marketing Techniques (TC)
For more information
The department Marketing Techniques prepares students for management positions in the commercial departments of production, distribution or service companies. It enables students to acquire higher education of an operational nature in fields as varied as sales, distribution, promotion, advertising, market research and international trade.
The application for registration in the department is made via the platform Parcoursup.
See also:
Objectives
The University Bachelor of Technology (BUT) in Marketing Techniques (TC) allows :
- to train students for versatile, autonomous and progressive sales positions
- to accompany students on a genuine professional university course
- to prepare for professional integration or further study through internships and work-study programmes.
Targeted competences
The training is organised around three blocks of common skills:
- Marketing
- Sale
- Communication
- Digital Marketing E-business and Entrepreneurship
- Business Development and Customer Relationship Management
- Digital Marketing, E-business and Entrepreneurship (sandwich course possible for 3rd year and traditional training)
- Business Development and Customer Relationship Management (3rd year sandwich course)
adaptability to the professional world :
Tutored projects / SAE: 600 h
2 week internship in 1st year of BUT
8-week internship in the 2nd year of BUT
Work-linked training in 3rd year at BUT for the 3 courses or 12 to 16 week work placement for the classic Digital Marketing, E-business and Entrepreneurship course.
The objective is to integrate into the company and carry out a commercial mission using the knowledge acquired during the training.
BACKGROUND INFORMATION
Semesters 1 and 2
BUT TC Marketing Techniques
Choice of course from the 2nd year
Semesters 3 and 4
BUT TC Digital Marketing, E-business and Entrepreneurship
or
BUT TC Business Development and Customer Relationship Management
Semesters 5 and 6
BUT TC Digital Marketing, E-business and Entrepreneurship - CLASSIC TRAINING
or
BUT TC Digital Marketing, E-business and Entrepreneurship - ALTERNANCE
or
BUT TC Business Development and Customer Relationship Management - ALTERNANCE
Contact us:
E-mail : info-tc-iut@univ-avignon.fr
Tel: +33 (0)4 90 84 38 04
(BUT 1, BUT 2 and BUT 3 TC - Initial training)
Tel: +33 (0)4 90 84 38 28
(BUT 3 TC - Work-linked training)
University Institute of Technology of Avignon
Jean-Henri Fabre Campus
337 chemin des Meinajariès
BP 61207
84911 Avignon
Tel: +33 (0)4 90 84 14 00
Mis à jour le 4 June 2024